Monday, July 12, 2010
"Wo khte hai na bade se bada business ek bade business idea se bada hota hai"
Here I am going to share a story of a man who again proved the above quote. The man about whom I am going to talk is a person who enter into beverage industry with 32 years of experience in food industry and multiple ventures. Mr. G. Srinivas Rao starts his venture into beverage industry. He launched his brand named Cane-O-La, a pioneer in branded sugarcane juice. Our desi beverage , the sugarcane which is normally sold at street venders has now a brand name because of Mr. Rao.
Launched in September 2006 as a healthy, hygienic and economical alternative to non-alcoholic beverages. The response to Cane-O-La has been more then satisfactory. “Cane juice sold by venders is not hygienic, we serve a 100 % chemical free drink” says Mr. Rao referring to his concept of branded sugarcane juice. Cane-O-La has built up a healthy set of corporate clients targeting all segments like Infosys, Toyota, Kirsolkar, Aviva, Spencers, Wipro and city’s railway station.
You need three things to create a successful startup:
• Start with good people
• Make something customers actually want
• Spend as little money as possible
Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed.
Every business starts with an IDEA whether the IDEA is original, borrowed, or bought, the IDEA is the heart of any business through all stages in its life. If there is no idea, there is no business. The IDEA is what will keep you fired up, and give you pride.
Look around having in mind some new idea or opportunity. Are there any similar businesses to the ones you want to create? If not, that should tell you something. Maybe your ideas are so cutting-edge that no one else has thought of them. That may be good later on, once you know how to start and run a new business, but the beginning of your journey isn't a good place to boldly go where no entrepreneur has gone before. Now is not the time to lead; it's the time to learn from others.
Posted by Anurag Jain at 11:14 PM