Tuesday, July 27, 2010
Many people who are in a hurry or too tired to do the regular day to day shopping would have wished for a comfortable drive thru shopping experience like they buy their meal from McDonald's.
But supermarket or grocery stores unlike burger joints stocks hundreds of items. And hence it would be very difficult to service customers as and when they arrive with their shopping list.
The next best thing that these retailers can do is to give option to their regular customers to call or SMS their shopping list and then later drive through the shop to pay and collect their items.
Well, additional facilities like these might not bring big revenues to the retailers but it will certainly enhance their brand value, as there is a genuine need from customers for such service. Will Indian retail giants like Reliance Retail, Future group, Bharti or Aditya Birla Retail think about it.
The trends to follow in the future for quick service:
The Indian Organized retail sector will grow up to 10% of total retailing by 2010.
No one single format can be assumed as there is a huge difference in cultures regionally.
The most encouraging format now would be the hypermarts.
The hypermart format would be further encouraged with the entry of the TNCs.
Customers are also looking for convenience in shopping. This would continue more strongly in the next couple of years. In future the more dual income families, the consumer’s ability to spend will increase, but at the same time it is predicted that the time available for shopping will go down, in such scenario, the retailers will have to take steps to develop shopping as an experience, though the more successful retailers will be those that will provide faster service.
Thereby to succeed in retailing, current and future retailers must be able to adopt a constantly changing environment, successfully retailers are able to anticipate and adapt to change.
Posted by Anurag Jain at 12:53 AM